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Eight Reasons Why Our Hosting Is Better Than WordPress

Posted on Tuesday, January 15, 2019 by Julia O'Reilly

Here are the top eight reasons why our hosting is better than WordPress:

1. Security, security, security

This is not an open source website platform that allows anyone in the world to write code like plug-ins and patches for your website. All code is written in-house. Number one priority is Security, including Global Data Protection Regulation (GDPR) compliance and SSL.

2. We host your website through a secure software developed specifically for web.

Our platform provides hearty business and interactive tools that help you engage your customers and attract new visitors. No matter what you need (a booking calendar, shopping cart, affiliate sales program, photo gallery to showcase your clients or your work, or an email marketing tool) we’ve got you covered. And of course there are Customer management tools and tracking tools.

3. No down time.

Our hosting is on Amazon Web Services Cloud servers that are placed strategically around the globe for safety and to optimize website download speeds. WordPress sites break down quite frequently. Trust us, we’ve inherited more than our fair share of these disasters.

4. We don’t use application plug-ins.

Our hosting developers write code so they have complete control over the code. On our hosting platform, all the code is developed from scratch, in-house. Every function is thoroughly tested and updated. Ongoingly, forever. It’s all done seamlessly for you behind the scenes. And if there ever are any technical issues, there is robust support for resolving problems.

5. We have a drag and drop web page design feature.

If you want to manage your own website’s content and/or page design, it’s easy to do. All our websites are responsive and mobile ready, and there are free templates to get you started! The admin interface is easy and intuitive to use.

6. Internet and social media marketing have become essential to the success of a brand and business. It takes time. And time is money, right?

If you’re a business owner or manager, you know that having a great-looking website is no longer good enough.

WordPress requires additional plug-ins for social media management. We integrate social media management tools with our hosting. You will be able to load content, schedule posts across multiple channels, schedule and load an email blast and even trigger a timely blog on your website. No plug-ins needed. Yes, all the tools that make it easier and faster to stay on top of your marketing.

7. WordPress is not a content management system.

WordPress was never built as a content-managed system. What added that functionality was the growth of open-source plug-ins for WordPress. (see #3 above) Because the software platform is not developed at the root for content-management, there are often conflicts and issues, and generally you’re on your own to resolve them when they come up. This is especially important if you want to take on the management of your website.

WordPress can be a great for posting a quick blog, but if you want your website to collect data securely or (more importantly) collect leads that can turn into sales, walk away from WordPress now. Is there a CMS plug-in for WordPress? Yes, there’s a plug-in for everything. We would never trust it and we refuse to leave our client’s valuable information vulnerable to being hacked through a plug-in.

8. Extensible and flexible services and utilities

Our platform was developed by a world class enterprise content management software team and website designers. Unlike WordPress, all the features in the list below have been hand-coded into the platform.

Your platform features are determined by your level of subscription. It’s easy to upgrade and unlock more features. No need to move or redesign your site to use more features.

    • Global Data Protection Regulation (GDPR) compliance by design
    • Reports & Analytics
    • Hosting & Email
    • Dashboard
    • Site Manager (CMS)
    • Customer Database (CRM)
    • Web Apps or Date Builder
    • Blog Engine
    • Events
    • Ecommerce
    • E-Mail Marketing
    • Web Forms
    • Secure Zones
    • Drag & Drop Web Page Builder
    • Social Media Management Tools
    • Project Management Workflows
    • Responsive Mobile Friendly Backend
    • Free SSL Certificates
    • Built-in Photo Editor
    • Free Stock Images
    • Automatic Backups
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7 Factors To Make Your Website A Marketing Marvel

Posted on Tuesday, March 19, 2013 by Julia O'Reilly
Don't Be A Beautiful Wallflower Website

A wallflower website is all form and no function and doesn’t serve a purpose.

Creating a beautiful and non-functional website is a common mistake that small business owners make when hiring an inexperienced designer who has no marketing expertise, or when signing up for a 'free' website.

If you have no mission statement, specific goals or follow-up workflows associated with your content, there is no marketing action!

Make More Than An Online Brochure

In today's web ecosystem, you need to compel visitors to return. The best online marketing strategy these days is to pull your customers, not push your materials.

To compete, your site needs to be filled with interaction.  It needs to be educational, with new content added frequently.

Don't Pay The Kid On Your Block To Put Up Your Website

This is the flip side of the Beautiful Wallflower Website. This site looks homemade; it’s inconsistently designed, amateur and gives visitors a bad first impression.

A messy, poorly designed site leaves a trail of broken links, grammatical errors and embarrassing typos.

Don’t represent your small business as a shoddy, unprofessional company.  Would you want to do business with this person?

Be Organized

In general, you have .5 second (yes, that's one-half of a second) to engage your visitor's interest.  If your site is not cleanly and efficiently organized to guide your visitor or potential customer to what they need right now, they're outta there.  We've all done it.

Don't Be Annoying

Avoid over-using animation, annoying music.  Maybe avoid any music that repeats each time you load a high-use page, or that just keeps on playing.  And playing.  Remember: the music I like might not be the music you like.  And you might be my next customer.

Avoid aggressive pop-ups. Remove anything that causes irritation and does not lead to an action step, or that gets in the way of an action step.

SEO Is Still Important

If your website isn’t search engine friendly, then you’re losing money every second.  And SEO is really easy to employ.  Of course, it's easier if your site has been designed and set up properly to begin with, but no matter how it has been designed, you can likely take some very effective, very easy steps and put best practice in place for yourself. SEO is not rocket science, it's just good practice.  Really.

Learn about titles, meta-tags, keywords, back-links, on and off-page optimization.  It's easier than it seems, and your understanding will pay big dividends.

Convert! Convert! Convert!

Your site will move to the head of the class if you educate, inspire and motivate your visitors.

Convert your visitors to interested sales leads so you have a chance to convert your leads to customers.

If your website isn’t making money for you, then it’s not working.  End of Story

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