22 August 2015
I'm often asked about color - or more to the point, people want to know how to make color decisions for websites and brand palettes.
It's a jungle out there.
Happily, there are some excellent online tools to help you see color and create your own palette. Here are a few good tools to get you started.
I selected a dark de-saturated green, in Shades color rule. (The closer the selected color is to the center, the less color, or saturation, it has.)
Here, the same Shades color rule displays a more saturated green combination.
Selecting the Complementary color rule, the picker gives you the exact complement (opposite) of the green on the color wheel, which is a dark red. Now the tool creates a whole new spread of colors.
Canva is a fun and useful "everything-you-need-to-know-about-color" design wiki. You can search for a descriptive color name or select a color square right from the page.
Go to an information page that's all about the single color you selected.
Find interesting combinations preassembled!
You'll find inspirational tools on Canva too, and a palette generator that will kick out color combos from your uploaded photo.
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