Contentis the key element, when we talk about Digital Marketing. Content is the single most important element in any online marketing effort or campaign. When it's done well, with authenticity and clarity, content marketing increases your brand awareness, encourages sign-ups, generates more leads and gets your phone ringing.
Whereyou land on a search page matters! Google's continuing changes to their magic algorithms now mean that sites with regularly updated, good quality content will always rank higher on a Search Engine Results Page. (SERPS, if you're a nerd.)
Content marketingis the process of consistently publishing the content that your audience wants and needs to see and hear, in order to place their trust in you and do business with you.
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We have a clear, quick and effective process that focuses on achieving premium results quickly and simply for our clients.
Content marketing is not the same thing as content. It is customer-focused, answering important customer questions and meeting their needs and challenges.
The point of content marketing is to use the consistent delivery of relevant stories that resonate with your audience, with the end result that you will attract and retain the attention of the audience you want to reach.
Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. By using SEO and content insights as critical components, content marketing becomes more and more aligned with your customers’ needs.
This makes it very different from advertising
Unlike other modern marketing approaches, there is something special that makes content marketing stand out: it’s sustainable.
However, for content marketing to work, it must be well-executed and coordinated. This means developing a content strategy.
When done well – with a strategy behind it and relevance within each piece – it offers the benefit of exponential growth, building brand awareness and trust, winning prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates.
Eliminate the guesswork and align your content strategy to actual user behavior.
julia o'reilly design studio