Content is The Key Component when we talk about Digital Marketing. Content is the single most important element in any online marketing effort or marketing campaign. When it's done properly, content marketing will elevate your brand awareness, encourage sign-ups, generate more leads and get your phone ringing.
Where you land on a search page matters. Google's changes to Rankbrain algorithm means that sites with regularly updated, good quality content will always rank higher in SERPS (Search Engine Results Page)
Content marketing is the process of consistently publishing content that audiences want to see and hear. With content marketing, your brand acts more like a publisher and you create content on a destination you own (your website) that attracts and serves visitors.
Content marketing is not the same thing as content. It is customer-focused, answering important customer questions and meeting their needs and challenges.
The point of content marketing is to use the consistent delivery of relevant stories that resonate with your audience, with the end result that you will attract and retain the attention of the audience you want to reach.
Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. By using SEO and content insights as critical components, content marketing becomes more and more aligned with your customers’ needs.
This makes it very different from advertising
Unlike other modern marketing approaches, there is something special that makes content marketing stand out: it’s sustainable.
However, for content marketing to work, it must be well-executed and coordinated. This means developing a content strategy.
When done well – with a strategy behind it and relevance within each piece – it offers the benefit of exponential growth, building brand awareness and trust, winning prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates.
Eliminate the guesswork and align your content strategy to actual user behavior.